Every app makes you pick a new username. What if you had ONE name that worked everywhere?

That's what a domain is — your own address on the internet (like yourname.self.surf). You own it forever.

And here's the real benefit: right now, if an app shuts down, your stuff vanishes. With this approach, your data stays with YOU. It's like keeping your drawings in your backpack instead of at school — if the school closes, you still have them.

Apps like Bluesky already work this way, thanks to the AT Protocol — think email, but for social apps.